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PRIVACY POLICY 

RIVERSIDE RESORT AND CASINO 

Riverside Resort and Casino is located at 1650 S. Casino Drive, Laughlin, Nevada 89029.  The property is owned and operated by Donald J. Laughlin who possesses the longest tenure of any Nevada gaming licensee.

I.    APPLICATION OF POLICY
Certain transactions and services offered while visiting the Riverside Resort and Casino web site may be processed or provided by other entities under contract with the Riverside Resort and Casino, even though it may appear that you have left the Riverside Resort and Casino web site.  This Privacy Policy does not apply to information collected by other entities; except that Riverside Resort and Casino will treat information it receives about you from other entities under the terms of this Privacy Policy.

II.    INFORMATION WE COLLECT ABOUT YOU
A.    Personal Information
Personal Information is information through which you can be identified.  We collect Personal Information that you provide voluntarily at the Riverside Resort and Casino Web Site and at the Riverside Resort and Casino.  We also collect Personal Information that you provide voluntarily by e-mail, postal mail, telephone and other means.  Personal Information that we may collect through Riverside Resort and Casino web site include your name, date of birth, postal address, e-mail address, telephone number, fax number, gender, credit card information and your purchase and reservation information.  In addition to the Personal Information listed above, Personal Information that we may collect at the Riverside Resort and Casino includes driver’s license number and state, social security number, passport information and naturalization information.  When you complete a check cashing application, front money account application, marker play application and other applications at the Riverside Resort and Casino, we may also collect the name of your firm, your firm’s address and telephone number, your position with the firm and banking information (including the name and address of your primary and secondary banks along with your account numbers). Some Personal Information described above is considered Confidential Personal Information.  Confidential Personal Information includes your name associated with one or more of the following: date of birth, credit card information, driver's license number, state ID card, social security number, passport information and naturalization information.

We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources, including (1) e-mail address or postal address appended services; (2) credit card verification and credit services; and/or (3) other resorts, casinos or properties that are affiliated with the Riverside Resort and Casino.

B.  Non-Personal Information
Non-Personal Information is information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, your geographic location, and your movement within and interaction with the Riverside Resort and Casino Web Site, including what pages you look at and what information you download. When you visit the Riverside Resort and Casino Web Site, our servers collect such Non-Personal Information. We use this Non-Personal Information for a variety of purposes including to generate aggregate statistics about visitors to the Riverside Resort and Casino Web Site. In situations where it is possible to do so, Non-Personal Information may be linked to Personal Information.

C. Information Collected Utilizing Cookie Technology
The Riverside Resort and Casino Web Site will utilize a website technology known as "cookies." A cookie is a small file that contains information sent by a web site that is saved on your hard drive by your computer's browser. Cookies store information that a web site may need to personalize your experience and to gather web site statistical data, such as which web pages you visit, what material you download, your Internet provider's domain name and country, and the addresses of web sites you visited immediately before and after visiting a particular web site. The Riverside Resort and Casino Web Site will use cookies to collect and store your preferences for viewing the Riverside Resort and Casino Web Site. The cookie information may also be used to detect and resolve web site problems and to assist with customer support concerns.

In addition, the Riverside Resort and Casino Web Site utilizes cookies to provide a unique identifier to your computer. This helps us to generate statistics regarding usage of the Riverside Resort and Casino Web Site, such as the percentage of repeat visitors. In situations where Riverside Resort and Casino has Personal Information, the unique identifiers may be matched with Personal Information. In addition, when you book a reservation online to stay at the Riverside Resort and Casino, the reservation or confirmation number may be stored in a cookie on our computer and in an order file generated by third party vendors that assist in processing and fulfillment of Riverside Resort and Casino reservations.

Furthermore, the Riverside Resort and Casino Web Site will utilize cookies to re-target guests who visit our Web Site (or other online interactions) with additional Riverside Resort and Casino ads while you view other web sites. To browse the Internet and Riverside Resort and Casino Web Site without using cookies, you can configure your browser to reject all cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. However, if you reject all cookies, you may not be able to conduct some transactions or use some services on the Riverside Resort and Casino Web Site.

D. Information Collected by Other Third Parties
Certain transactions and services offered while visiting the Riverside Resort and Casino Web Site may be processed or provided by third parties under contract with us for fulfillment and other purposes. When your personal information is submitted to these other entities, we require those other entities to exercise reasonable care to protect your personal information and restrict the use of your personal information to the purposes for which it was provided.

III. HOW WE USE THE INFORMATION WE COLLECT
A. Uses by RIVERSIDE RESORT AND CASINO
1. Use for Marketing Purposes
We may use Personal Information and Non-Personal Information for our own marketing purposes, including notifying you of special promotions, offers and events via postal mail, e-mail, telephone, text messaging and other means. We will not permit Confidential Personal Information to be used for marketing purposes. If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us.
2. Use for Non-Marketing Purposes
We may use Personal Information, including Confidential Personal Information, and Non-Personal Information for purposes unrelated to marketing, including:
(1) responding to your inquiries, complaints and other communications;
(2) processing and fulfilling reservations and/or purchases and making a record of such reservations and purchases;
(3) contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities;
(4) for statistical or demographic analysis;
(5) for tracking reservations and calculating and/or auditing commissions that may be paid in relation to a hotel stay;
(6) to help improve the Riverside Resort and Casino Web Site and services; and
(7) to customize your experience at the Riverside Resort and Casino Web Site. Opting-out of the use of your Personal Information for marketing purposes will not prevent your Personal Information, including Confidential Personal Information, from being used for non-marketing purposes.

B. Sharing With Partners and Other Third Parties for Non-Marketing Purposes
Although you may request to opt-out of sharing Personal Information for marketing purposes, we reserve the right to disclose Personal Information, including Confidential Personal Information, to other third parties for the following purposes:
(1) if you enroll in the program we offer under Nevada Gaming Commission Regulation 5.170;
(2) for non-marketing purposes, including reservation or purchase fulfillment;
(3) in the event of a transfer to a third party of all or substantially all of the assets of the Riverside Resort and Casino and/or Riverside Resort and Casino Web Site;
(4) to comply with a court order, subpoena, search warrant or other valid legal process;
(5) to comply with legal, regulatory or administrative requirements of any governmental authorities;
(6) to protect and defend the Riverside Resort and Casino, employees, attorneys and agents in connection with any legal action, claim or dispute;
(7) to satisfy any contractual obligation to indemnify its contractors, or other third parties in connection with any legal action, claim or dispute;
(8) to enforce the Terms of Use of the Riverside Resort and Casino Web Site;
(9) to prevent imminent physical harm or threats to public safety;
(10) to third party vendors that the Riverside Resort and Casino may use to perform functions on behalf of the Riverside Resort and Casino, such as companies that process credit card transactions;
(11) to prevent fraud; and
(12) to engage in debt collection. When we provide Personal Information to other third parties for such purposes, we require those third parties to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided.

IV. CHOICE REGARDING PROVIDING INFORMATION
General information is collected whenever you browse the Riverside Resort and Casino web site. The Riverside Resort and Casino web site does not provide any means for opting out of providing general information when you browse its web site. An example of general information would be noting the domain name of the web site from which you linked to our site or advertisement.

You can browse the Riverside Resort and Casino web site without providing any personal information. However, providing personal information is required to use some of the services offered through the web site, including, but not limited to, making hotel reservations, making purchases, requesting information and participating in sweepstakes.

V. CHANGING PERSONAL INFORMATION OR OPTING OUT 

How to Change Personal Information or Opt-Out  

If you wish to change your contact information or opt-out of receiving solicitations from us, you can record your preferences by sending an e-mail to privacy@riversideresort.com
or write to:
Riverside Resort and Casino
I.T. Department
PMB 500 – 1650 S. Casino Drive
Laughlin, NV  89029

VI. SECURITY
Non-Personal Information and Personal Information, including Confidential Personal Information, collected by the Riverside Resort and Casino web site and the Riverside Resort and Casino is stored on secure servers. The secure servers are protected by firewalls and a multitude of other industry standard security measures. These security measures are instituted to ensure the protection of these secure servers from unauthorized access. However, no security system is impenetrable and these systems could become accessible in the event of a security breach. We have controls in place that are designed to detect potential data breaches, contain and minimize the loss of data, and conduct forensic investigations of a breach.

Our staff is required to take reasonable measures to ensure that unauthorized persons cannot view or access your Personal Information. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination.

We cannot enforce or control the security of the computers, electronic devices or electronic communication method that a consumer may utilize to send e-mails and submit information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of your information before we receive it.

As a standard security practice, we will take reasonable steps, which are standard in the industry to ensure that the communication methods used to support the Riverside Resort and Casino do not permit connection or communication by methods that have known security weaknesses or vulnerabilities. As such, if you experience trouble using the Riverside Resort and Casino Web Site, it may be an indication that you need to upgrade your Internet browsing tool or application to a newer version that supports more secure communication methods.

VII. AGE RESTRICTIONS AND THE CHILDREN'S ONLINE PRIVACY PROTECTION ACT
Pursuant to law, persons under the age of twenty-one (21) are not permitted to gamble in casinos and are not permitted to loiter in the gaming areas at the Riverside Resort and Casino. Similarly, the Riverside Resort and Casino web site is a general audience site intended for persons over the age of 21. In accordance with the Children's Online Privacy Act, persons younger than 21 years of age are not allowed to use our site, accept offers, or win contests, and we do not knowingly collect information from such persons. If the parent or guardian of a person under 21 believes that the person has provided us with Personal Information, the parent or guardian of that person should contact us at privacy@riversideresort.com and request that such Personal Information be deleted from our files. If a person under the age of 18 submits Personal Information, we delete the information as soon as we discover the source of the submission, and we do not use the information for any purpose.

VIII. CHANGES
This Privacy Policy was posted on December 11, 2014. Riverside Resort and Casino reserves the right to change, modify or amend this Privacy Policy at any time without notice. When the Privacy Policy is changed, modified and/or amended, the revised Privacy Policy will be posted on the Riverside Resort and Casino web site and will be available at the Riverside Resort and Casino. Any revised Privacy Policy will only apply prospectively to personal information collected or modified after the effective date of the revised policy. Customers are responsible for periodically checking the Privacy Policy posted on the Riverside Resort and Casino web site for changes. If you have any questions regarding this Privacy Policy, please contact us at privacy@riversideresort.com or at the property location at 1650 S. Casino Drive, Laughlin, Nevada 89029.